Atradius are set to roll out their new tool for buyer portfolio management into Asia following its success in the UK and Europe. Launched in September 2014, Atradius Insights has been greeted with a buzz of excitement in the industry and is now being utilized by over 400 customers and brokers as a complementary tool.
Atradius Insights was meticulously designed using feedback from a series of interviews with the company’s customers and brokers in early 2014, which highlighted the need for a new business intelligence tool that would help manage portfolios simply and efficiently. The result is a state-of-the-art program that has been recognized as a ‘game-changer’ for the credit insurance industry.
With data presented in interesting graphical views and with a clean, simple design, the user is able to easily spot patterns and outliers as well as anomalies and areas for further investigation. Key features of this powerful new tool include an easy to navigate ‘bird’s eye view’ dashboard, with users able to quickly drill down to underlying data, a ‘watchlist’ that enables users to easily monitor their customers’ performance and a world map (using Google Maps) showing average buyer ratings per country and the customer’s global concentration of risk.
Users can expect a powerful tool tailored to their needs, owing to the fact that the end user has been at the forefront of the design, from conception and design to continued use, with regular product enhancements carried out in response to customer feedback alongside Atradius’ own analysis. The tool has been designed with varying organizational roles in mind and therefore is equally beneficial to both those reviewing information on a daily basis and those who wish to log in once a week or even month.
The tool has already been rolled out to Atradius’ multi-policy holders in the region, and these customers, along with the company’s single-policy clients and brokers are enjoying one-on-one training. Customer feedback has been overwhelmingly positive, confirming the need for the Atradius client service team to conducting the training with priority.