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TI ploys to boost up cigarette sale in Rangpur

The tobacco companies are making increased sales pitch and sudden visit to sales shops in the Rangpur district by dam caring the present TC laws of the country revealed by ATMA member SM Pial of Daily Rangpur Chitra on July 26, 2015.

BATB, Dhaka Tobacco and Abul Khair are alluring their traders with different incentives and even inducing them to violate the TC law by advertising their products. They are also setting them with sales target to qualify for certain offer. There are about 14000 cigarette shops all around Rangpur district and 4000 cigarette shops in the main city of Rangpur and most of the shops are found with different forms of tobacco product advertisements violating the existing law.

The tobacco companies are advertising their tobacco products by visiting the local sales shop with a group of their sales team and offering many prizes if they are blank cigarette packets. The prizes are very lucrative even offering colored television as prizes. The representatives of different tobacco companies are also seen in a group wearing promotional product printed in T-shirts and caps pitching their products as ad campaign.

Investigation found that big colorful umbrella inserting brand name also distributed among seller to advertise tobacco products in different important location of the city. They are also having regular promotional meeting with the traders who sales their products, report says.

Please read the detailed report:

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