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GIZ organizes workshop to probe export markets with ITC from the World Trade Organization

A three-day workshop is held in Dhaka to create a breakthrough in the export market for small and medium sized businesses of Bangladesh. GIZ has organized this capacity-building workshop on, “Researching and Analysing Export Markets”.

The workshop is sponsored by International Trade Centre (ITC), European Union (EU) Bangladesh and the Bangladesh German Chamber of Commerce and Industry (BGCCI). The workshop continues through June 3-5, 2014 at the German House in Gulshan 2, Dhaka. GIZ is implementing the project “Promotion of Social and Environmental Standards in the Industry” (PSES) on behalf of the Federal Ministry for Economic Cooperation and Development (BMZ) and is successfully cooperating with ITC during the last few years.

“To produce more environmentally sound, it is important to reduce waste and become more resource efficient during production. Resource efficiency is a key factor when it comes to price competiveness. Creating a safe and healthy working environment for the employees will raise their motivation and therefore their productivity; reduce costs because of less accidents and idle time. So, complying with environmental
and social standards is not a burden. It is an opportunity of an entrepreneur with vision and willingness to sustain in the long run” said the Country Director of GIZ, Tobias Becker.

The course is aimed to build capacity of small and medium sized organizations that are ready to enter the export market but need targeted technical assistance in business development, to take the next step. It also provides guidance regarding the selection and research of markets and tools to better access finance.

The aim is to provide greater knowledge and experience of the market analysis and research process through the application of ITC’s web-based tools. In the long run, this training has the potential to translate into tangible export orders and other related firm-level economic benefits.

The chief guest and the Honourable European Union’s Ambassador to Bangladesh, Mr William Hannah was the keynote speaker at the inaugural ceremony of the workshop. He recounted, “The latest data shows that Bangladesh exported to EU worth about 11 billion euro in 2013. This is about 57% increase over the last three years since 2010. We want this success story to continue. This project will help in that direction.”

The training is conducted by Oliver von Hagen, a Market Analyst at the International Trade Centre (ITC –UN/WTO) in Geneva, Switzerland. He has over 10 years of experience working in international trade, export promotion and development. The other two trainers are Melanie Landthaler and Noah Beckwith.  Melanie is part of the ‘Trade for Sustainable Development’ programme, while Noah is an independent Impact Investment Specialist focused on structuring debt and equity vehicles in social and environmental sectors.

A varied group of attendees are participating in this training from different Bangladeshi organizations, industries, associations, chambers contributing to various sectors like garments, textile, electronics, handicrafts, jute, leather, pharmaceuticals, agribusiness and footwear.

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