Xpress Money and IBBL launch‘Eid offer’ – a mega consumer promotionin preparation of Eid-ul-Azha. The campaign entitles beneficiaries a chance to win one deep refrigerator everyday. Xpress Money, one of the world’s most dependable money transfer brands, has launched a Mega Consumer Promotion in association with its partner IBBL, in Bangladesh.
This is one of Xpress Money’s largest consumer promotions launched this year; the campaign commenced on September 6th, 2015 and will last till September 23rd, 2015 culminating with Eid– Ul – Azha.
The 18 day promotional campaign will be applicable to all the beneficiaries receiving cash to cash remittances through Xpress Money at any of the299branches of IBBL in Bangladesh.
The offer entitles these beneficiaries a chance to win 14 deep refrigerators, one each day (only weekdays), during the promotion period. Additionally, for every transaction the beneficiary will win a co-branded water jar as an assured prize.All the prize winners will be chosen through electronic draws.
Speaking about the campaign, Mr. Shamim Iftakhar, Country Manager – Bangladesh, Xpress Money said, “We expect a surge in remittances during the festival of Eid-ul-Azha and therefore intend to make this festival special for our customers. At Xpress Money, we innovate to enhance the experience of customers transacting with our brand. We are happy to host a consumer promotion of this magnitude, with the enduring support of our trusted partner IBBL.”
Mr. Abdus Sadeque Bhuiyan, Deputy Managing Director, IBBL said, “IBBL works closely with leading international money transfer operators like Xpress Money, which enables Bangladeshi expats to send their hard earned money back home. The alliance is our endeavor to promote remittances through formal channels and thus strengthen the Bangladeshi economy”