Star World India is a 24-hour English language basic cable and satellite television channel owned by STAR TV and Fox Networks Group, two fully owned subsidiaries of 21st Century Fox. The channel primarily airs popular shows from the United States, United Kingdom and sometimes Australia along with some local shows to appeal to the English-speaking population of India and a few other South Asian countries. An HD simulcast of the channel was started in April 2011. The channel focuses on 14- to 35-year-old urban population, with 24-year-old working professionals being its primary target demographic. The channel has been quoted as “India’s most loved and leading General English Entertainment Channel” (GEC).