The New Paper was Singapore’s second-highest circulating paid English-language newspaper before it became a free newspaper in December 2016. First launched on July 26, 1988, by Singapore Press Holdings (SPH), it had an average daily circulation of 101,600 in August 2010, according to SPH. But the newspaper’s average daily sales had dropped to 60,000, according to Warren Fernandez, Editor-in-Chief of the English/Malay/Tamil Media group of SPH, before it became a freesheet.
Distributed free of charge, The New Paper aims to reach a circulation of 300,000, matching Today, the other English-language free newspaper in Singapore.